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The Warwick Rowers project dates back to 2009, when our first calendar was launched.
Producer Angus Malcolm and generations of male rowers at the University of Warwick Boat Club have since achieved global recognition through a fundraising initiative and public awareness campaign that delivers a range of products to around 80 countries every year and reaches more than 140 countries through its viral messaging.
The team has won a large number of awards for excellence, innovation and social impact, including twice being voted the UK Charity Calendar of the Year. We aim to achieve three things through our calendars, films and other products:
All profits generated by the Warwick Rowers project through sales of Warwick Rowers products are donated to Sport Allies.
Please note that the Warwick Rowers project is an independent social enterprise. Although a significant donor for many years to the rowing programme at Warwick University, Warwick Rowers now donates all net profits to Sport Allies and functions completely independently of the University of Warwick, Warwick Sport, UWBC and Warwick Student Union.
Sport Allies is an independent registered charity (Registered Charity No. 1169945) funded by net profits from sales of Warwick Rowers products. The organisation grew directly out of the success of the Warwick Rowers calendar, inspired by the public response to its straight allies against homophobia message. Sport Allies works to promote sport, and especially team sport, as an inclusive and supportive route to personal growth for everyone. We are particularly keen to promote team sport for people who are excluded on the grounds of gender or sexuality. You can read more about Sport Allies here.
1. We aim to be a sustainable fundraising project through creating quality products that offer good value to our supporters. We always welcome feedback on how we can improve any aspect of what we offer.
2. The Warwick Rowers project uses nudity as a relevant and effective means to deliver messages about gender and sexual equality. We also aim to respect the diverse culture in which we live, and are aware that some people may find nudity offensive. We therefore limit nudity in content that we believe may be viewed involuntarily in public or social spaces and free to view media.
3. Net profits from sales of Warwick Rowers products go to Sport Allies, a registered charity.