Our first Warwick Rowers calendar was launched in 2009. It has since achieved global recognition as a fundraising initiative and a public awareness campaign, delivering products to around 80 countries every year and reaching more than 140 countries through its viral messaging. It has won a large number of awards for excellence, innovation and social impact, including twice being voted the UK Charity Calendar of the Year.
We aim to achieve three things through our calendars, films and other products:
- to promote positive, inclusive and respectful attitudes towards people of all genders and sexualities through the content that we create
- to fund the rowing programme at the University of Warwick, and particularly to make rowing more accessible to a wider number of students
- to fund the ongoing development of Sport Allies, a registered charity with a mission to promote sport, and particularly team sport, as an inclusive and supportive route to personal growth for everyone
All profits generated by the Warwick Rowers project go directly to officially recognised charities.
The Warwick Rowers project is both a public awareness campaign and a fundraising initiative. Net profits are divided between the following officially recognised charities.
The rowing programme at the University of Warwick
The University of Warwick (recognised as an educational charity by the UK statutory authorities) was founded in 1965 as part of a UK government initiative to expand access to higher education. A proportion of profits from sales of calendars and other products go to the university's rowing programme. This has enabled the rowing club to make rowing accessible to many more students through lowering costs of participation. This is in line with University’s founding spirit of wider access to opportunity, which is also reflected in the calendar’s core message to promote LGBT rights and gender equality.
Sport Allies is an independent registered charity (Registered Charity No. 1169945)
funded by a minimum of 20% of profits from all Warwick Rowers products. The organisation grew directly out of the success of the Warwick Rowers calendar, inspired by the public response to its “straight allies against homophobia” message. The role of Sport Allies is to promote sport, and especially team sport, as an inclusive and supportive route to personal growth for everyone. We are particularly keen to promote team sport for people who are excluded on the grounds of gender or sexuality. You can read more about Sport Allies here
The Warwick Rowers Five Point Charter
- We commit to giving all profits to officially recognised charities – until further notice, these will be Sport Allies (Registered Charity No. 1169945) and the University of Warwick (Charitable Status XR67172). All funds which go to the University will support its rowing programme for students of all genders.
- We aim to be a sustainable fundraising project through creating quality products that offer good value to our supporters. We welcome feedback on how we can improve any aspect of what we offer.
- All featured athletes in the Warwick Rowers calendar and related products are currently or have previously been members of the men’s rowing team at the University of Warwick.
- The athletes who appear in the Warwick Rower calendar and its associated products do so on a voluntary and unpaid basis. No athlete has ever been paid for appearing in any of our content.
- The Warwick Rowers project uses nudity to deliver related messages about gender and sexual equality, and to raise funds that will help promote such equality through Sport Allies. We respect the diverse culture in which we live, and are aware that some people may find nudity offensive. We therefore limit nudity in content that we believe may be viewed involuntarily in public or social spaces and free to view media.